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Commitment
ENG-04ActiveOptimal Performance and Exceptional Speed
Speed is a feature. On an ordinary mobile connection, a slow page is a page nobody reads.
What this means in practice
Measured on mobile and slow networks
Not on a developer machine with fibre. On what your visitors actually use.
Images at the right format and weight
The first cause of a slow site, and the easiest to fix.
Server-side rendering
The page arrives readable straight away, without waiting for the browser to run everything.
A performance budget
A threshold set in advance. A feature that exceeds it is reworked, not accepted.
How to check
- Before and after measurements are shared with you.
- The site stays usable on a degraded connection.
- Display is checked on phone, tablet and desktop.
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